Tech startup visibility explodes
When we first met New Metrics it was a four-year old company looking to create a new website. Three years have passed since then, and when they reached out to us feeling that something was off, the next step became clear to everyone: a well-deserved rebranding to re-energise the brand. New Metrics is a management…
When we first met New Metrics it was a four-year old company looking to create a new website. Three years have passed since then, and when they reached out to us feeling that something was off, the next step became clear to everyone: a well-deserved rebranding to re-energise the brand.
New Metrics is a management and training consultancy founded in 2013, with headquarters in Oman. In 2017, our paths crossed for the first time when they contacted us to develop a new website and make some style decisions, a task that we accomplished with success! Since then, the company carried on and evolved, led by a young and skilled team of dynamic people. Over the last four years, it matured its character, building knowledge, experience, reputation and opening new locations. In mid-2020, they contacted KOBU Agency looking to revamp their website once again. After digging deeper into their main concerns, something became clear: brand misalignments were showing up as the company grew and underwent structural transformations in its services. The “perfect storm” was put in place and all the stakeholders were ready to start a new chapter in the New Metrics journey.
In 2017, we met New Metrics while redesigning their website at the time.
Our mission was very clear: we needed to push the brand universe and identity to a new level and update the brand’s core message. The goal was to realign them with the brand’s more mature personality.
As a result of our rebranding process, New Metrics now presents a renewed identity, consistent with its updated message: a charismatic and vibrant brand universe, with a clear communication line, allowing the company to reposition itself among its sector-top players.
HOW WE HELPED
- Branding: brand message, tagline, logotype and key visuals; iconography, stationery, brand digital assets and brand book with visual communication guidelines;
- Design and Digital Strategy: website design and development; guidelines for social media;
- Content Production: copywriting; visual assets for website content;